Several weeks ago on a Friday, Johnny was involved in a chain collision at the ECP expressway with a city cab taxi sticking to his butt. His fave car’s butt was smashed.
Johnny was realllllllly unhappy.
Immediately on the same day, Johnny filed for the claim with his agent.
Apparently, FIRST CAPITAL INSURANCE LIMTED was the agency for the Taxi.
Check out their claims promise in the inset.
(Image source: http://www.first-insurance.com.sg/claim.html)
So... it takes 3 days to acknowledge the claim huh?
That didn’t happen.
5 working days later, the surveyor from First Capital Insurance Limited was supposed to survey the damages and the time taken for the repair.
He didn’t appear.
Furious, Johnny called First Capital Insurance Limited to make a complaint on the following Friday (1 week from claim). The girl (Johnny decided not to reveal names for privacy sake), said the Assistant Manager will contact him.
Guess what?
He didn’t call. And it was 4 working days after that complaint. (See inset again for their promise)
Johnny made the phone call again and finally— this AH BENG sounding ‘ASSISTANT MANAGER’ called THE NEXT DAY (2 weeks from claim). He cannot even pronounce Johnny’s name properly and he sounded unprofessional and impatient. Johnny was busy with a photo-shoot on that day and the assistant manager failed to call back.
Clearly, you don’t.
Fellow readers, beware… over promising and under delivering is the main contributor of brand suicide. In this case, FIRST CAPITAL INSURANCE LIMITED failed to live their promise as they so boldly claim. It is all bogus.
First Capital Insurance limited will NEVER be Johnny’s insurer and Johnny hopes you stay away from them too.
Stay tuned for more brand stories. Sheesh…
Johnny was realllllllly unhappy.
Immediately on the same day, Johnny filed for the claim with his agent.
Apparently, FIRST CAPITAL INSURANCE LIMTED was the agency for the Taxi.
Check out their claims promise in the inset.
(Image source: http://www.first-insurance.com.sg/claim.html)
So... it takes 3 days to acknowledge the claim huh?
That didn’t happen.
5 working days later, the surveyor from First Capital Insurance Limited was supposed to survey the damages and the time taken for the repair.
He didn’t appear.
Furious, Johnny called First Capital Insurance Limited to make a complaint on the following Friday (1 week from claim). The girl (Johnny decided not to reveal names for privacy sake), said the Assistant Manager will contact him.
Guess what?
He didn’t call. And it was 4 working days after that complaint. (See inset again for their promise)
Johnny made the phone call again and finally— this AH BENG sounding ‘ASSISTANT MANAGER’ called THE NEXT DAY (2 weeks from claim). He cannot even pronounce Johnny’s name properly and he sounded unprofessional and impatient. Johnny was busy with a photo-shoot on that day and the assistant manager failed to call back.
First Capital Insurance Limted, what is your brand promise that you so boldly claim on the website? Where is your corporate communications department? DO YOU EVEN KNOW, THE MEANING OF A BRAND?
Clearly, you don’t.
Fellow readers, beware… over promising and under delivering is the main contributor of brand suicide. In this case, FIRST CAPITAL INSURANCE LIMITED failed to live their promise as they so boldly claim. It is all bogus.
First Capital Insurance limited will NEVER be Johnny’s insurer and Johnny hopes you stay away from them too.
Stay tuned for more brand stories. Sheesh…
Quick question: do you prefer to read in black or orange background? Johnny loves to squint while reading --> -.- do you?
ReplyDeleteBlack! Definitely more outstanding!
ReplyDelete(But I don't squint!)