After months of sitting on his fat butt, Johnny decided to finally create the corporate identity page due to constant requests from clients. Tsk Tsk. Click here to visit the web page now.
Couple of weeks back, Johnny's Obessesive Design Dedicates were given a project to create a brand identity for Training Vision's Hife Club. Grinning from ear to ear, Johnny picks up his pencils and markers (no crayons please) and started to doodle.
Sketches are important to both budding and old bird* designers. Why? Here's why (this sounded suspiciously like Sue in Glee).
OLD BIRD [Veteran (vet•er•an |ˈvetərən; ˈvetrən|)]
The direct translation from the Hokkien dialect. It means a person with long experience in a particular field.
When a designer starts to sketch, the drawings are not limited to the technical capability of the DTP software such as illustrator, corel draw or even photoshop (never use photoshop for identity programmes!). This means that whatever the designer envision in his little mind, he can produce it with pencils. Going into computer straight means that the designer will have the tendency to draw something with the software tools that he is comfortable with, thus missing out great logo opportunities.
Let's take a look at the following and you'll have a clearer idea.
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| Aha! With these sketches, Johnny can proceed to design a good variety of logos. Of course, Johnny is not going to share the entire process (intellectual property rules apply). The complete and approved logo looks like this. |
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| Everyone is happy, especially Johnny and his wallet. |
Do remember to check out the portfolio page, as there is a Flash Video showcased. Johnny is not shouting in this huge font size, he is merely REMINDING YOU.
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