Thursday, July 8, 2010

Death By Hoarding

The maiden Hoarding Display design by ODD - Shooting Fish Communications.
Definitely not an easy feat. Of course I am not talking about the design— I am referring to the installation!

In case you have no idea what I am rambling about, a hoarding display is a gimongous* piece of installation that blocks shoppers from unsightly renovation debris and stuff. Get it?  
[*Gimongous = kick ass huge! Gi from Giant, Mon from Monster and Gous from err… Gous!]

Inhaling too much soap water can give you a high... yet soap water is so necessary to remove those unsightly bubbles. o.O

12 a.m in the morning. Installation starts. Problem arises.
Contractor that fabricated the hoarding did not follow the blue print.
Door positions are shifted.
Stickers need to be reprinted.
GOD DAMN IT!

But nothing can stop Johnny and his minion from completing the job. Heh.

Here's the design, on paper.
Lesson 1: Never assume that things is going to be smooth sailing during installation.
Lession 2: Always always plan your pieces properly when sending to print. You are quite screwed if you get it wrong.
Lesson 3: To design a 13.2 meter by 3 meter long hoarding display or banner in Adobe Illustrator, always work in reduced size proportionately.

After some huffing and panting, not to mention lots of ladder climbing, the work is complete (pardon the lousy photo).


Mission accomplished. I (Johnny) is happy.

Nothing is possible without the help of my minion.

Rest, we shall have, finally.











 

No comments:

Post a Comment